Financial Planner North County

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North County Financial Planners Help Parents Teach Their Kids the Basics of Investing, PART 4

financial planner north county
Financial Advisor North County, PART 1: Introduction
Wealth Management North County, PART 2: The A’s of Investing
Asset Management North County, PART 3: The B’s of Investing

Welcome to the fourth installment of our series on the ABCs of investing. Previously, our North County financial planners and investment advisors explained the second of the three major investment types: cash. This is the paper money in your wallet, or any money kept in savings accounts, money market accounts, treasury bills and/or short-term deposit certificates.

It was explained that it is essential to maintain a savings of three to six months’ worth of expenses in the event that you lose your job or you are caught in an unexpected emergency. It was also explained that while any investment portfolio should contain some cash assets, it is important to maintain diversity by channeling funds into other investment types, such as real assets and the C of the ABCs of investing: financial assets.

Financial Planning for North County Residents: Investments

What Are They? “Financial assets can be divided into two different categories: (1) bonds and (2) stocks,” explain North County financial planners. “Bonds are essentially loans you make to companies, municipalities or the government, which earn interest over time. Stocks are company shares you can purchase, which essentially make you a shareholder in that company. The value of the shares fluctuates according to the markets and that company’s performance.”

There may be two overarching kinds of financial assets, but it’s at this juncture that things can become especially daunting for young and inexperienced North County investors. When you look at the sheer number and diversity of corporations and companies in which you can buy stocks, how do you know which ones to invest in? Which shares are likely to increase the most over time? Which shares can promise a steady, but reliable growth? Which ones should you avoid?

“Well, if we knew the answer to this we’d all be millionaires. The markets are constantly fluctuating, but what we can tell over time and considering historic events is which financial asset investments are likely to yield steady growth with a low risk of losing your principle investment and which ones could yield great growth with a higher risk of losing your principle investment,” explain JKL Wealth Management’s financial planners. “There is never any guarantee and even the most educated of guesses is still a guess. Having said that, our track record does speak for itself. We like to see our clients succeed and succeed well.”

Click on the following link to read on:
Retirement Planning North County, PART 5

Contact us!
If you want to get started on your journey today or would like individualized investment/financial advice from LPL financial advisor, John Lohrenz, please contact JKL Wealth Management at:

Phone: (858) 535-1705
Fax: (858) 535-1701
Email: john.lohrenz@lpl.com

Alternatively, fill out the Contact Form and we’ll get back to you shortly.

Physical Address
731 S. Hwy 101, Suite 2K, Solana Beach CA 92075

Securities and Advisory services offered through LPL Financial, a registered investment Advisor. Member FINRA/SIPC.


About North County, San Diego County

North County – otherwise known as “The City in the Country” – is a wealthy and socially conservative area in San Diego, California, U.S.A. The combined populations of its unincorporated and incorporated cities make up a total population of about 826,985 people, making North County the second most densely inhabited area in the county. North County has a thriving surf culture and this is symbolized by the various statues scattered throughout the area, including Cardiff Kook. In addition to the surfing culture, the region has a predominant equestrian culture, with many horse riding centers like Del Mar Fairgrounds and Rancho Camino Equestrian Center catering to the passions of horse enthusiasts. North County features the only five star and five diamond restaurants in the entire Southern California area.